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24 May 2012

Film Students commissioned by Coca-Cola to cover Olympic Torch Relay

Students on the Foundation Degree in Creative Industries (Film and Video) at Cardiff and Vale College have been filming with Coca-Cola recently as part of their involvement with the Olympic torch relay.­­ They attended the launch event at The Senedd and have also been asked to provide coverage of the relay on Friday 25th May, when the torch arrives in Cardiff.

Nineteen-year-olds Helen Capelin and Joseph Keirle, both current first years on the Film and Video Foundation Degree, went along to the Olympic torch relay launch at The Senedd in Cardiff Bay in March where they filmed the event and interviewed Coca-Cola's Future Flame Torch relay runners. They also got the chance to interview Olympic swimmer David Davies.

Helen and Joseph were joined by 22-year-old Mathew Robson who is currently studying the third year of the Degree at the University of Glamorgan this year having completed two years at the College.

Paul Mallison Course Coordinator for Film and Media at Cardiff and Vale College will oversee as three teams of two students will be circulating around the City Centre and torch route on Friday to capture the event. 

The Foundation Degree in Film and Media has developed links with Coca-Cola over the last three years giving students work experience as well as the opportunity to work with a large multi-national corporation.

Paul said: “In 2009 I was asked by Coca-Cola Enterprises (CCE) and Edexcel if our Film Production students could document an event for them called The Real Business Challenge which was being held at Glamorgan County Cricket Club, which we did. We used four camera crews to film the entire day, including interviews with VIPs.

“The professional quality of the resulting film impressed CCE so much that they asked us if we would film the Cardiff Half Marathon for them, as they were hosting it.

“From there we have gone from strength to strength, as can be seen from the testimonials. We have now been commissioned by CCE to produce the Olympic Torch Relay documentary.”

Sam Southgate, Regional Operations Manager at CCE Wales and South West said: “The whole filming event with the students was handled with great professionalism and this was carried through to the end video.

The standard of the video was fantastic and really supported the content and context of the message that we want to deliver to our regional employees.  The students are a real credit to the college."

During an interview for Coca-Cola Mathew Robson explained how work experience projects such as filming The Real Business Challenge and two Cardiff Half Marathons gave him and his fellow Foundation Degree students the confidence to take on further corporate commissions for themselves, most recently two documentary films for the YMCA. He said “Both the quality and industrial relevance of the Foundation Degree course and the work experience that was arranged by our tutor with Coca-Cola have enabled myself and another CAVC Foundation Degree graduate, Dan Ballinger, to start up our own production companies whilst still in the third year of our Honours Degree.”

Whilst at college Mathew produced training videos for Estyn, the Welsh education and training inspectorate, and since then his production company 21 Grams Productions has produced corporate films for small businesses in the area.

You can view some of the videos produced by CAVC students for Coca-Cola here: https://sites.google.com/site/filmatcicb/home/level-4-foundation-degree-film/fda-client-work

Story update: Coca-Cola have donated £300 to our Film department to recognise the work that we did for them on the Olympic Torch in Cardiff. Watch the video below -