Students win silver at Global Enterprise Challenge
Six Cardiff and Vale College students’ fought off competition from sixteen Further Education Institutions to secure second place at the Global Enterprise Challenge (GEC) 2012 held at the Urdd Centre, Cardiff Bay.
The GEC is an annual 24-hour business competition sponsored by the Welsh Government which saw over 4000 students participating in the event this year throughout Wales in college heats. Six Level 3 Extended Diploma in Public Services students were selected on merit to represent Cardiff and Vale College after competing in college heats, these were: Liam Adams, Arran Brooks, Aaron Hawkins, Jack Randall, Joel Smith and Rhys Taylor all 17-years-old.
The students were set the challenge to come up with an idea linked to the Olympic or Paralympic games that would leave a lasting legacy in Wales. Each team of students were expected to produce a business plan and a marketing campaign, including a logo, within the strict deadline of 24 hours. They also had to prepare and present their ideas in a three-minute presentation to the judges as well as their fellow competitors.
The Cardiff and Vale College idea was linked to the core values of the Olympic and Paralympic games including respect, friendship and embracing diversity. This led the group to come up with the innovative business idea ‘Daversity’ which aimed at breaking down barriers between the various diverse Welsh communities through large-scale festivals called “Molympics” with music, food and activities from across the Globe.
Their marketing strategy involved everyone irrespective of ethnicity, age or gender being equal and simply called ‘Dave,’ wearing a fake moustache to represent their support for an inclusive Wales. This, through flash-mob promotion, a large social media campaign and sales in colleges, universities and shopping centres, would become a viral marketing sensation to raise awareness of the ‘Molympics’ events. The team also produced a business plan and a themed presentation including a comedy sketch.
17-year-old Jack Randall, a Cardiff and Vale College student and Global Enterprise Challenge competitor from St Mellons, said: “The Global Enterprise Challenge was a fantastic opportunity to test my abilities and gain new ones that will greatly benefit me in the future, in a way that normal opportunities wouldn’t. It tested my ability in teamwork, computing and public speaking – something I didn’t have much experience in and wasn’t very confident in beforehand.
It also gave me a new confidence in many different academic areas. Though the end result was good, the road to the end was paved with blood, sweat and tears, so I feel that our teamwork was tested to the max, though no grudges were held and we pulled together to complete the task to the best of our ability. So, all in all, I feel the entire experience was a great opportunity.”
The group beat off competition from Coleg Sir Gar, Coleg Gwent and Coleg Morgannwg in their heat to reach the Grand Final at the Coal Exchange in Cardiff Bay where they presented under the scrutiny of the judges and 150 guests including senior Welsh Government officials. Here, however, they were unfortunately pipped by Coleg Menai who will now represent Wales in the International Final in Kyoto, Japan.
Lee Sharma, Enterprise Education Manager at Cardiff and Vale College, said: “The Global Enterprise Challenge provides an opportunity for students to show off a whole host of skills including innovation, teamwork, presentation skills and time management. The team have gained invaluable experience and by representing the College they have set themselves apart from other students. Their hard work really paid off and to be runners up in such a prestigious competition is a fantastic achievement. The students are a credit to the College and have done themselves proud.”
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For more information on enterprise at CAVC e-mail: Lee Sharma, email@example.com